Job Title: Sales Director
Company: Gill Instruments Ltd
The company is an ambitious privately owned B2B business selling precision electronic devices around the world from its base in Hampshire. It has a turnover of £10m, has been investing in a growing product range, and has a reputation as a world leader in its field. The shareholders wish to accelerate the company’s development, with an aim of doubling turnover within 5 years, by appointing a commercially orientated Sales Director. The Sales Director will be responsible for the performance of the business in line with a multi-year strategic plan and short term operating plan to achieve the ambitious growth targets. The Sales Director will also be directly responsible for Sales, Marketing and Product Management.
The Sales Director reports to the Board of Directors and is responsible for delivering current year sales and building the capabilities to meet the planned sales growth. Key responsibilities include:
Develop, coach and manage the sales team
Develop, agree and implement a multi-year sales plan
Review, agree and implement changes to the current sales process and systems
Review, agree and implement changes to commercial guidelines, including price, distribution plan, and contractual terms
Propose, agree and report on appropriate KPIs.
Manage the day-to-day activities of the current sales team to ensure delivery of the short-term sales targets and improved accuracy of sales forecasting
Report on sales performance, highlighting future risks and opportunities, identifying sales and market trends
Analyse current sales performance and current and future market opportunities, devise a sales plan to include direct and indirect sales, departmental budget, and a KPI plan. Gain agreement to the plan, and take ownership for delivery and reporting
Review the current team’s capability to deliver the agreed sales plan, identify gaps and implement appropriate coaching, training, and performance management to develop the required capability
Review the processes and tools, including CRM, used by the sales team, including the systems and support provided by other parts of the business. Identify and prioritise opportunities to improve, agree which changes are needed and implement as appropriate
Review the current commercial structures, including the approach to pricing, distribution, and contract terms. Identify, prioritise and gain agreement for necessary changes and implement as agreed
Work with the Director to review the business strategy including product vs. market focus, direct vs, indirect distribution, account management vs. customer acquisition, standard product vs. customised product.
Demonstrable experience in a similar sector, and able to represent the company at senior levels with customers, and at conferences and tradeshow events
Demonstrable experience in leading a successful sales team to retain and grow existing customer accounts and, target, acquire and grow new accounts
Excellent interpersonal skills, able to recognise capabilities within a team, and develop and deploy the necessary skills to achieve business goals
Excellent leadership skills, able to gain respect from the team, effectively implement change, and ensure adherence to agreed way of working
Demonstrable experience in identifying and implementing change in a SME sales environment
Excellent analytical skills (numeric and organisational), combined with the ability to communicate, present and influence credibly and effectively at all levels of an organisation
Well-developed business skills and experience including commercial, contractual and negotiating skills
Relevant degree or advanced professional qualification.
A result focused leader able to balance short term goals with medium term development needs
Excellent communications and presentation skills
Problem-solving and analytical skills to interpret sales performance and market trend information
Proven ability to motivate and lead the sales team. Experience in developing marketing and sales strategies
Good working knowledge of Microsoft Office Suite
Good working knowledge of Microsoft Dynamics CRM or equivalent CRM system
Current driving license/passport and willingness to travel frequently.
Sales Director - Board of Directors
A position profile does not imply that the duties stated are the only ones to be performed by the incumbent. Employees will be required to follow any other reasonable job-related instruction as requested by the Managing Director.
How to apply
If you are interested in working at Gill Instruments Limited, please send your application letter and CV to email@example.com
Please note that this is for direct applicants only - agency applications will not be accepted.
Gill Instruments Limited
Attn: Human Resources
67 Gosport Street
Gill Instruments Limited is an Equal Opportunities employer. It is our policy to employ the best qualified personnel and provide equal opportunity for the advancement of employees, including promotion and training, and not to discriminate against any person because of race, colour, national origin, religion, sex, age or marital status.